Discovery launched its new streaming service Discovery+ within the U.S. on Monday, hoping to carve out its personal unscripted nook of the already crowded streaming house.
Discovery+, which beforehand launched in a number of different international locations, dubs itself “the definitive non-fiction, real-life subscription streaming service.” Its library contains greater than 55,000 episodes of greater than 2,500 reveals from TV manufacturers together with HGTV, Meals Community, Animal Planet, TLC, ID and extra. It would additionally provide unique sequence and exclusives, like BBC’s “Planet Earth.”
The service has a $4.99 month-to-month ad-supported tier (on par with NBCUniversal’s Peacock’s premium tier with advertisements) and a $6.99 month-to-month ad-free tier (which prices the identical as Disney+). It is also working with Verizon to offer 55 million prospects as much as 12 months of Discovery+ without spending a dime, relying on their plan. Different rivals embrace AT&T‘s HBO Max, which prices $14.99 a month, and Netflix, which has an ordinary plan costing $13.99 within the U.S.
“Our No. 1 purpose was to be accessible on each platform in America,” Discovery President and CEO David Zaslav mentioned Monday on CNBC’s “Squawk Alley.”
He added that he believes the service is differentiated from its present friends.
“We consider that we’ll let the remainder of that group battle out scripted sequence and scripted motion pictures, however we’ve an important lane within the U.S. and all over the world, and that lane is we’ve nice content material that folks love: ’90 Day Fiance’ Chip and Joanna Gaines, Oprah Winfrey,” he mentioned. “And we’re fully differentiated.”
He mentioned that makes the service a complement to fashionable present companies.
“We’re an important companion to Disney and Netflix,” he mentioned. “When you’ve got Disney or Netflix, you could have two nice merchandise, however we’re fully completely different and we go very well with them.”
Zaslav would not share projections for the way a lot the corporate expects subscribers to develop within the subsequent 12 months.
“We predict … that we might be very, very huge,” he mentioned. “That is our guess, we’re placing a number of assets behind it, and over the following couple of quarters we’ll be reporting out our numbers after which we’ll be projecting out how huge huge actually is.”