NEW DELHI: Telecom firm Vodafone Thought Ltd., rebranded as Vi, has introduced the launch of its pay-per-view streaming service, accessible on Vi Motion pictures and TV app, that can supply content material as a part of a take care of Hungama Digital Media Leisure that runs the Hungama video and audio apps.
Calling the PVoD (premium video-on-demand) mannequin a pure extension of its leisure choices, Vi mentioned customers will be capable to watch content material at no further value as per their recharge or post-paid plans.
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“With the opening of the financial system and leisure enterprise, new content material consumption fashions are rising that enable customers to observe single content material for a selected value. Our progressive and partnership led content material technique has helped us undertake a telco-first method for content material monetisation on this massively untapped market,” Avneesh Khosla, chief advertising and marketing officer, Vi mentioned in a press release.
The partnership between Vi and Hungama goals to bolster development of the digital ecosystem in India, and can enable Vi prospects to entry premium Hollywood films, Siddhartha Roy, chief working officer, Hungama Digital Media, mentioned in a press release.
Titles on supply will embody Christopher Nolan’s Tenet at Rs120, in addition to psychological thriller Joker, superhero flick Birds of Prey, and others at Rs60. Customers will be capable to hire a movie and watch it inside a window of 48 hours.
To make certain, after a number of sporadic makes an attempt, the pay-per-view mannequin that permits customers to pay for particular person choices as a substitute of a whole content material library made its first large mainstream splash within the Indian market final yr, albeit with little success. Zee Leisure Enterprises Ltd rolled out Zee Plex in October whereas Shemaroo Leisure had launched a TVoD service ShemarooMe Field Workplace in July. Earlier this month, on-line ticketing website BookMyShow too launched a pay-per-view video streaming service BookMyShow Stream.
TVoD continues to be in early days in India which is a rustic that prefers to pay for worth and would select both a broad OTT subscription package deal or a telco bundle over a single film providing, media specialists say.