In an announcement, Amazon apologised ‘unconditionally to anybody who felt harm’ after its political drama Tandav allegedly offended Hindu viewers.
Amazon.com Inc’s Prime Video streaming service on Tuesday issued a uncommon apology to its Indian viewers for some scenes in its authentic political drama collection Tandav, which allegedly offended Hindu spiritual beliefs.
Tandav, a Hindi phrase which means “fury”, stars prime Bollywood actors. In a number of states, it has confronted police complaints and courtroom circumstances alleging the present had depicted Hindu gods and goddesses in a derogatory method and offended spiritual beliefs. Lawmakers from India’s ruling nationalist Bharatiya Janata Occasion have additionally criticised it.
In an announcement titled “Amazon Prime Video Apologizes”, the corporate on Tuesday mentioned it deeply regrets that viewers thought-about sure scenes to be objectionable.
Amazon apologises “unconditionally to anybody who felt harm,” it mentioned, including that the corporate will proceed to develop content material whereas respecting the range of audiences’ tradition and beliefs.
The Tandav controversy escalated final week when police within the northern state of Uttar Pradesh questioned considered one of Amazon’s prime executives for hours in a single case filed in opposition to the present.
Requested concerning the firm apology, a senior state police official, talking on situation of anonymity, mentioned authorities would proceed investigating the matter.
Reveals on streaming platforms reminiscent of Netflix and Amazon Prime have typically confronted complaints in India for obscenity or offending beliefs, however the newest controversy involving the Amazon present Tandav is among the many highest-profile circumstances.
An Indian media and leisure trade govt mentioned Amazon’s apology was unprecedented and confirmed that massive US conglomerates can capitulate to political or cultural calls for. The chief spoke on situation of anonymity.
In January 2020, Amazon founder Jeff Bezos attended a Prime Video occasion in Mumbai with Bollywood stars and introduced it could double down on its investments. He mentioned Prime Video was doing nicely globally “however nowhere it’s doing higher than India”.
India is a important development marketplace for Amazon, the place it has dedicated investments of $6.5bn, with pursuits in e-commerce, video streaming, cloud computing and different areas.
Amazon is presently additionally dealing with requires a ban after Reuters information company reported final month that the US agency had for years given preferential remedy to a small group of sellers on its India web site and used them to avoid the nation’s strict overseas funding laws.