Amazon.com Inc’s Prime Video streaming service on Tuesday issued a uncommon apology to its Indian viewers for some scenes in its authentic political drama sequence “Tandav“, which allegedly offended Hindu spiritual beliefs.
“Tandav”, a Hindi phrase which means “fury”, stars prime Bollywood actors. In a number of states it has confronted police complaints and court docket circumstances alleging the present had depicted Hindu gods and goddesses in a derogatory method, and offended spiritual beliefs. Lawmakers from India’s ruling nationalist Bharatiya Janata Occasion have additionally criticised it.
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In a press release titled “Amazon Prime Video Apologizes”, the corporate on Tuesday stated it deeply regrets viewers thought-about sure scenes to be objectionable.
Amazon apologizes “unconditionally to anybody who felt harm,” it stated, including that it’ll proceed to develop content material whereas respecting the range of audiences’ tradition and beliefs.
The “Tandav” controversy escalated final week when police within the northern state of Uttar Pradesh questioned certainly one of Amazon’s prime executives for hours in a single case filed towards the present.
Requested concerning the firm apology, a senior state police official, talking on situation of anonymity, stated authorities would proceed investigating the matter.
Reveals on streaming platforms resembling Netflix Inc and Amazon Prime have usually confronted complaints in India for obscenity or offending beliefs, however the newest controversy involving the Amazon present “Tandav” is among the many highest-profile circumstances.
An Indian media and leisure trade govt stated Amazon’s apology was unprecedented and confirmed that huge US conglomerates can capitulate to political or cultural calls for. The chief spoke on situation of anonymity.
In January 2020, Amazon founder Jeff Bezos attended a Prime Video occasion in Mumbai with Bollywood stars and introduced it might double down on its investments. He stated Prime Video was doing effectively globally “however nowhere it is doing higher than India”.
India is a important progress marketplace for Amazon, the place it has dedicated investments of $6.5 billion, with pursuits in e-commerce, video streaming, cloud computing and different areas.
Amazon is at present additionally dealing with requires a ban after Reuters final month reported the US agency had for years given preferential remedy to a small group of sellers on its India web site and used them to avoid the nation’s strict international funding rules.
This story has been revealed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.