NEW DELHI (Reuters) – Amazon.com Inc’s Prime Video streaming service on Tuesday issued a uncommon apology to its Indian viewers for some scenes in its authentic political drama collection “Tandav”, which allegedly offended Hindu spiritual beliefs.
“Tandav”, a Hindi phrase that means “fury”, stars prime Bollywood actors. In a number of states it has confronted police complaints and court docket instances alleging the present had depicted Hindu gods and goddesses in a derogatory method, and offended spiritual beliefs. Lawmakers from India’s ruling nationalist Bharatiya Janata Occasion have additionally criticised it.
In an announcement titled “Amazon Prime Video Apologizes”, the corporate on Tuesday stated it deeply regrets viewers thought of sure scenes to be objectionable.
Amazon apologizes “unconditionally to anybody who felt harm,” it stated, including that it’s going to proceed to develop content material whereas respecting the variety of audiences’ tradition and beliefs.
The “Tandav” controversy escalated final week when police within the northern state of Uttar Pradesh questioned one among Amazon’s prime executives for hours in a single case filed in opposition to the present.
Requested in regards to the firm apology, a senior state police official, talking on situation of anonymity, stated authorities would proceed investigating the matter.
Reveals on streaming platforms similar to Netflix Inc and Amazon Prime have typically confronted complaints in India for obscenity or offending beliefs, however the newest controversy involving the Amazon present “Tandav” is among the many highest-profile instances.
An Indian media and leisure business govt stated Amazon’s apology was unprecedented and confirmed that large U.S. conglomerates can capitulate to political or cultural calls for. The chief spoke on situation of anonymity.
In January 2020, Amazon founder Jeff Bezos attended a Prime Video occasion in Mumbai with Bollywood stars and introduced it will double down on its investments. He stated Prime Video was doing properly globally “however nowhere it’s doing higher than India”.
India is a vital development marketplace for Amazon, the place it has dedicated investments of $6.5 billion, with pursuits in e-commerce, video streaming, cloud computing and different areas.
Amazon is presently additionally going through requires a ban after Reuters final month reported the U.S. agency had for years given preferential remedy to a small group of sellers on its India web site and used them to avoid the nation’s strict overseas funding rules.
Reporting by Sankalp Phartiyal, Aditya Kalra and Saurabh Sharma; enhancing by Jonathan Oatis