Sooni Taraporevala claimed the set utilized in Levi’s commercial was uncannily just like the one she created for her movie Yeh Ballet, and referred to as it an ‘mental theft.’
A brand new Levi’s video business that includes Bollywood actor Deepika Padukone has landed in an embarrassing state of affairs. The video reveals Deepika coming into the units and dancing to the tunes of “Auva-Auva”, the 1982 hit quantity sung by Bappi Lahiri and Usha Uthup. The video has already garnered over 5.6 million views on YouTube alone and the remark part is stuffed with reward for the music in addition to the Chhapaak actor.
The controversy, nonetheless, considerations the set the place Deepika is seen grooving on the music. Photographer and filmmaker Sooni Taraporevala on Tuesday claimed the set used within the video was extraordinarily just like the one she had created for her movie Yeh Ballet. In an extended Instagram submit, with images of the set from her movie and Levi’s commercial, Taraporevala lambasted the makers of the set, calling it an “mental theft”.
In keeping with a report in ETimes, Rupin Suchak, who designed the set for Levi’s commercial, has even acknowledged that the props and design have been just like the Yeh Ballet set. Responding to a tweet asking if the commercial had been shot on the identical set as Yeh Ballet, Suchak wrote, “Sure we did. In reality, that’s what our director needed so we needed to recreate that.” Taraporevala has shared a screenshot of the tweet along with her notice.
She stated it was delivered to her consideration that the set, which was constructed from the scratch after which dismantled after the shoot of her movie, might be seen within the commercial.
“No such dance studio exists in Mumbai which is why we constructed it,” Taraporevala stated.
She additional requested Levi’s and director Nadia Marquard Otzen would even take into consideration copying the set and within the west “with out permission/acknowledgement, and passing it off as their very own inventive work?”
“Are you so creatively bankrupt? What have been you pondering?,” the Yeh Ballet director wrote, including the copycat tradition in India wanted to be referred to as out and cancelled.
Earlier than ending her notice, Taraporevala additionally clarified that her submit and disapproval of plagiarism had nothing to do with Deepika Padukone or anybody else within the forged.
Learn your entire notice right here
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