Cadbury Perk ropes in Alia Bhatt as their brand ambassador; launches first ad with the actress : Bollywood News

Staying true to its enjoyable persona, Cadbury Perk, immediately introduced India’s youth icon Alia Bhatt as its model ambassador and launched the digital movie, touted to be lightest movie of the 12 months. Directed by Shashanka Chaturvedi and paired with music by Ritviz, this digital creation superbly weaves within the model’s proposition ‘Take it Gentle’ into a marriage surroundings whereas bringing it alive via the energetic chemistry between Alia and Pavail, role-playing as bride and groom.

Cadbury Perk ropes in Alia Bhatt as their brand ambassador; launches first ad with the actress

Depicting marriage ceremony traditions with a playful twist, the movie paints a typical Jaimala state of affairs whereby Pavail’s buddies elevate him on their shoulders difficult Alia to match-up to him. Being her bubbly self, Alia embraces the problem, takes a chew of the sunshine and crunchy Cadbury Perk levitating herself off the bottom, and places the garland round his neck whereas precisely exhibiting the message of ‘Perk khao, mild ho jao’.

Commenting on the affiliation and the movie, Alia Bhatt mentioned, “Tremendous thrilled to be again with model Cadbury Perk – considered one of my favorite chocolate manufacturers. A model that’s enjoyable and easy-going, Cadbury Perk displays my very own playful persona and mantra in life – to ‘Take It Gentle’! The complete expertise from the shoot to all of the intrigue we created pre-launch was enjoyable too.”

ALSO READ: Fans ask Alia Bhatt for Brahmastra update; actress delivers


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