With the ALS ice-bucket problem going viral on social networking web sites, Indian netizens have give you their very own model, posting movies as they donate rice to these in want.
Consistent with the mantra of ‘charity begins at house’, this marketing campaign titled ‘Rice Bucket Problem’ is a mind baby of Manju Latha Kalanidhi, a Hyderabad-based journalist, who goals to avoid wasting water and feed the hungry.
The problem includes donating rice to a needy particular person.
“Prepare dinner or purchase one bucket of rice or biryani and feed the poor in your locality. For those who can not take this problem, donate medicines price Rs 100 to the closest authorities,” Kalanidhi wrote on her Fb web page.
“Inside 24 hours of posting this, I managed to start charity at house…the recipient is Sathibabu, a each day labourer who sells idli dosas,” says Kalanidhi.
Since then, the marketing campaign has gained recognition amongst Indian netizens, who’re posting footage and movies whereas donating rice to these in want and difficult their buddies to do the identical.
The localised model ‘Rice Bucket Problem. Are you up for the desi problem?’ got here up days after the unique ALS ice bucket problem had gone viral, as many customers couldn’t get used to the thought of losing water and inspiring it.
Subsequently, this led to the creation of the Indianised model of the problem.
The largest mass donation thus far, in one of many posts shared by Kalanidhi on her Fb web page, is by 2,000 college students of a faculty who’ve pledged to donate 2,200 kilograms of rice.
Like many web customers, Divya Das, knowledgeable says she readily took the ‘Rice Bucket problem’ when she was challenged.
“Though the favored ALS ice bucket is creating consciousness concerning the illness but, it comes with its personal catch of losing water,” she says including, donating a rice bucket as a substitute is extra viable in India the place at each site visitors sign one can spot needy folks.
Upon being challenged, Divya additionally added her personal twist to it by donating rice to a woman and in addition feeding a stray canine.
“For the reason that thought was to achieve out to as many people who find themselves in want, then why not feed animals too? I like canines and I assumed I ought to take a step additional by feeding a stray canine,” she says.
After finishing the problem, Divya posted images on Fb and challenged different buddies to do the identical.
The unique ice bucket problem has been designed to boost funds for amyotrophic lateral sclerosis (ALS) – often known as Lou Gehrig’s Illness and motor neurone illness (MND), which is a worldwide viral phenomenon.
Folks took the problem and nominated their buddies to pour a bucket of ice water on their head, make a video and add it on social networking web sites equivalent to Fb or donate cash to the ALS Affiliation inside a day.
The marketing campaign gained such recognition that inside seven days, donations skyrocketed totaling over USD 100 million, an announcement by ALS Affiliation mentioned.
As a number of Hollywood celebrites together with Oprah Winfrey and Leonardo DiCaprio took half within the ice-bucket problem, their Bollywood counterparts additionally took the problem.